If you’ve been researching SEO or actively been working on your website you’ll know that backlinks play a huge role in promoting your website. Google analyzes and uses backlinks to evaluate the authority of a site and also which keywords the site is relevant for. To do so Google is constantly crawling the web to find and analyze all kind of backlinks. The idea behind that is this:
If you have a lot of articles about “dog training” on your website and people find your website and post a link with the anchor text “dog training” then the Google algorithm will come to the conclusion that your website is relevant for “dog training” and therefore rank it high for that term. (more…)
When it comes to SEO, keyword research is without a doubt one of the most important things to get right. If you don’t pay close attention to your keyword research you could end up in one of the following situation.
Keywords are too competitive: Improper keyword research can be the reason why many website owners target keywords that are way too competitive. It is important to carefully analyze your competition for each of the keywords you intend to target and make sure that you will be able to beat them. If the keywords you target are too difficult it will either take a very long time before you see any kind of results or you never reach page one at all. (more…)
Are you new in the lawn mower business and carve your name in this new industry? Are you looking for a better strategy to market your best lawn mowers? Are you looking for a new way to increase foot traffic in your blog or website? You may know that you have the Best Lawn Mower website, but what you need is to have others know it exist. To push it a step further, you’d want people to see it as one of the top three sources of information for all their lawn mower needs. The answer to this dilemma is clear. What you need is a simple and successful search engine optimization (SEO) strategy.
There are many ways of implementing a successful SEO strategy, but being in the lawn mower business, a lot of us may not have the technical knowledge or time to learn something that is overly complex. There are some simple techniques that are fairly easy to implement. This could make a big difference in terms of keeping you ahead of the competition. Here are five useful and simple techniques you could use to start optimizing your website.
This may be common sense, but really tags are the reason your website would appear when searched through a search engine. The order in which it would appear is what we want to optimize here. Now, there are many “tags” that we talk of when we talk in the SEO language. The first being title tags. As the name implies, this is essentially the title of your website or webpage. Selecting a good title tag can help people search you faster when they type in certain words. The key thing to remember when thinking of title tags is this: short and simple. Try not to exceed 70 words and restrict it to words that are simple, and what directly relates to what the website is trying to say. In line with this though, you also need to be careful not to over optimize (yes, this is possible). What do we mean by over optimize? Basically, don’t try to stuff all the key words into one title tag so as not to confuse your web visitors.
Other tags to make note of are the heading tags and the ALT tags. Heading tags, as the name suggests, are for the headings of your content. For the ALT tags, it’s primarily for users who are visually impaired and need to use text-to-speech devices to view your website. As with the title tags, just remember to keep these short and simple and avoid over doing the keywords in the tags.
On a side note, the Meta description should also be in line with your title tags because although they don’t affect your ranking in search engine results, they are what appear as the description of your site. You’d also want the description to contain key words and phrases. Just try not to put too much of it.
It would be ideal if the website you are applying your SEO technique to also holds the top electric lawn mowers. Really, the easiest and most practical way to start optimizing for search engines would be to do some quality assessment on your website content. If you are able to provide unique and interesting content on a topic that may seem commonplace, this is the first step to making sure people will actually visit your site. An example of this is when you are putting up reviews of a certain lawn mower brand. Sure, you can get the specs off the manufacturer’s website and copy them on to your site, but if you add your own unique way of presenting the specs and features of the lawn mower, you can attract more readers and visitors to your website.
A sitemap is a useful tool and something you’d find in most SEO strategies being applied. This is because each search engine includes each “spider” or branch of your website in an index that is used each time someone searches for something in their search engine. Having a well thought out sitemap can help push you up in terms of ranking if the right key words are applied in the sitemap.
In line with technique number three, it would be best if you could also add internal links to your content for the same reasons stated above. Aside from internal links, also rethink the external links you’d want to include in each webpage and in any of the content you run. Try to use trusted and well-known reference sites if you must link externally.
There are many other tools available that you can use to successfully implement the SEO strategy more effectively. Social media can be used as a tool to supplement what you’ve done in optimizing your site for search engines. Other tools that you can use are available through all the major search engine providers such as Google’s Webmaster Central or Yahoo Site Explorer. The efficient use of these tools can boost your SEO strategies to the next level.
Overall, these are only scratching the surface of what you could to fully optimize your website for search engines. If you’re new in the lawn mower business, it’s best to apply these techniques when launching your website to get a head start on your marketing strategy. If you’ve been in the lawn mower business for a while now and are looking for new ways to market certain products, you can update your current site and try to make it the top lawn mower website out there by applying simple and cost effective techniques through SEO strategies like this one.
I would like to share with everyone a story that shows how it can sometimes be beneficial to combine separate keywords into the SEO targets of one single webpage as opposed to using multiple webpages to target each individual keyword.
A colleague of mine recently did some work for Discovery Learning, a company based in London in the United Kingdom that provides training courses for aspiring fitness professionals in the UK health and fitness industry.
Three of the phrases they were targeting with their online marketing were fitness courses, fitness instructor course and gym instructor courses.
Fitness courses was a term of reference to the collective of accredited courses in that industry that were provided by Discovery and their competitors. But the other two phrases were both terms used by different people to refer to the same qualification, called a level 2 gym instructor course.
For this reason, the search engine algorithm (rather intelligently I will admit) identified the two phrases as being what, in our industry, are known as semantically related, which means it treated them as very similar in meaning and in terms of what results should be returned for queries using those words.
Discovery had two product pages on their website called part time gym instructor course and full time gym instructor course, and another product page called fitness instructor courses which was targeting both of the fitness phrases.
The problem Discovery had was that the fitness instructor courses product page was not appearing in the search results for either of its target phrases because the algorithm was ranking the part time gym page for all four phrases. This was because the keywords were semantically related and it was interpreting the part time gym page as the most relevant page on the website for all four product searches.
So to fix this, my colleague created this course offering, a gym instructor courses page to target at the three semantically related keywords that refer to individual products, and this course list of fitness courses to target at the shorter keyword that refers to the collective of products.
As soon as they crated the new gym page, they experienced a boost in rankings because the power from the external link-building which they had built to all three of the pages that had then been combined and redirected into the new page via 301 redirects from the URLs of the three former pages.
The new fitness courses page also began ranking for that exact term, presumably because the shorter, two-word phrase was different enough from the longer, three-word phrase for the two-word phrase to not be seen as semantically related in the same way that the three-word phrase was.
The lesson that I hope you take from this story is that if you have multiple pages trying to rank for two or more separate, but semantically related search phrases, and one page is stopping the other pages from ranking for their search terms, it is often worthwhile combining them into a webpage capable of targeting all of the keywords. So kill two (or however many) birds with one stone.
Links are what make the internet work and when people ask me what the most important part of building a website is and creating exposure I tell them that it is link building.
After all, if you have no links to your website out there either through blogs, web pages, directories or social media then how will you ever get information out about your product or service?
Backlinks are one of the fundamentals that you need in place to create an effective website and we are going to look at ‘bad’ backlinks and an Apple iPhone iOS 7 jailbreaking case study.
So say that you have an Apple iPhone iOS 7 jailbreaking website and it is on Google and everything is set up. The website is working, there are regular updates and frequent blog posts as well as a host of links from other websites.
Before Google Penguin was introduced it used to be a case of more links the better however this all changed when Google updated so many sites got penalized. Basically back links that weren’t relevant to your site or were on low quality sites were considered bad.
So if you run an Apple iPhone iOS 7 jailbreaking website and there is a backlink from a gardening website or blog post then this is considered ‘bad’ and of low quality.
In Google’s eyes you need backlinks from other Apple iPhone jailbreaking sites. Or at least sites related to the iPhone or mobile technology. A link coming from an iOS 7 jailbreak site like ijailbreakerios7.com for example would work really well in this instance.
Contrast this to a site called everythingaboutgardening.com that links to your Apple iPhone iOS 7 jailbreaking website. There is no relevancy here and if the non-jailbreaking website has a low PR or DA then your own site will be penalized. Google will look at it and think that you have unnaturally inserted a link to your own iPhone jailbreaking blog or website rather than doing it organically.
Cleaning Up Backlinks
You can find services online that will clean up your Apple iPhone jailbreaking site backlinks for you. They will analyze your Apple jailbreaking website and see how many links are relevant to iPhone jailbreaking and unlocking, iOS unlocking, Apple, the iPhone or even mobile technology in general. Those links that aren’t relevant to unlocking and jailbreaking an iPhone device will be removed and your site will be much cleaner and more positive for Google.
Because iPhone iOS 7 jailbreaking is such a big business then some people try and muscle in by unnatural SEO link building. I keep telling clients and colleagues that this just doesn’t work in 2014. If you have an Apple iPhone iOS 7 jailbreaking and unlocking website then you need to ensure that your backlink profile is as clean as it can be.
This means deleting links from sites that aren’t relevant or are of low quality. Because Apple iPhone jailbreaking and unlocking is such a big market even a few bad backlinks can really harm your ranking on Google.
Hey everybody, welcome to a new blog post talking about SEO optimization. A reader sent me on a site to take a look at, asking me to assess it for search engine optimization improvements. The site in question is a Christian site about prayers of the faithful site. So let’s dive straight in and take a look at the site in a little bit more detail.
Firstly, let’s look at the niche that this website has been created in. Broadly speaking, the niche can be categorized as spirituality, but this site has specialized in prayers. Not only has a specialized in prayers, but this is a micro niche site looking at prayers of the faithful. Prayers of the faithful are intercessory prayers that only God can answer. As topics go, this is a specialized topic; it has low competition, easy to rank for keywords and is in a popular niche. The reader has told us that long tail pro, was used for a keyword selection. Not only did long tail pro provide a good main keyword with low keyword competitiveness, it was also able to provide additional easy to rank for long tail keywords.
The site itself is created in WordPress, with many of the SEO essential plug-ins already installed. The page itself ranks in the top 10 for the keywords “prayers of the faithful”. What the site is lacking is a good, strong, selection of back links. Using open site explorer it can be seen that the back links are from mainly directories or blog comments. Not much effort has been made in developing contextual links that could bring more link juice. Looking at other similar sites in this niche, the majority of links tend to come from directories and blog postings or comments.
There are a lot of religious sites that have been around for a long time and as such have built up good page rank. Building a relationship with the webmasters of these authority sites could yield some good link rewards. Judging by the keyword competitiveness, a couple of well-placed links could raise this site to the top of Google.
Looking at other page optimization factors, the main page of this prayer site has a text to code ratio of 43%. Many question whether this is relevant to Google, but there is no harm in assessing it. A text to code ratio of 25-70% is considered normal. Too much code in a site can cause the page to load slowly. The site is clearly optimized for Ad sense and the ads are well placed on the site. The site has three ads placed on each page all above the fold and easy for the reader to see. I like the use of the text ad as it looks like natural links within the site.
From a content perspective the site offers what the reader is looking for. It offers a description or definition of what prayers of the faithful are, and it provides sample prayers for the reader to use. It also has a facility for readers to add their own prayers of the faithful. As such it offers an opportunity for the reader to engage with other people and pray for their intentions.
Overall, the site has ranked quite well primarily based on content. I feel adding a few contextual links will bring the site more juice links and greater page rank authority.
Well after a few weeks of doomsday speculation surrounding guest blogging and if it is dead or not I thought I would chime in with a blog post on the argument.
I’m going to have a look at the concept of guest blogging for the uninitiated and see if it really is alive and well in 2014. I am not one for overreacting to certain statements especially as at the beginning of every year we have ‘such and such SEO tactic is dead’ so I want to dispel some myths and misconceptions here. It is also useful to use examples so I’ll show you how guest blogging aides jailbreaking an Apple TV website.
Link building is hard especially to get ranked on Google and drive social media traffic however to say that guest blogging is dead is wrong.
Basically guest blogging is writing an article for an authority site and linking back to your own site.
Let’s look at an example.
I own an Apple TV 3 jailbreaking website that jailbreaks the system and let’s users access things like XBMC, new streaming sources, one click subtitles and also being able to install a browser on the Apple TV system. How can guest blogging benefit an Apple TV jailbreaking site?
Well you find sites that host blogs which are important in the niche of jailbreaking Apple TV systems and you post a blog around the topic of an Apple TV 3 jailbreak. Because these sites have a high PR and are respected your blog post on jailbreaking Apple TV will be respected too and your jailbreaking website will grow as you are receiving a lot of incoming links from a high authority website.
So, can we say that guest blogging and creating blog posts is no longer a viable way of growing a site? Even a jailbreaking website?
Essentially it still works.
The doomsday scenarios of saying that guest blogging is dead and buried aren’t really true and Google themselves aren’t going to penalize good blog posts regardless of whether they are on jailbreaking an Apple TV system or any other niche for that matter. What will be penalized are poor quality posts on poor quality websites. However, if your end goal is to create an authority jailbreaking Apple TV site then why would you be creating a blog post on a poor quality website in the first place with weak PR and no real short or long term benefit?
Rather than guest blogging being dead when it comes to ranking, increasing SEO and essentially organically growing a website it is just changing course. Guest blogging still works, it is just that you can’t send a guest blog post to any old site that will take it.
Instead look for relevant authority sites in your own niche that can get you targeted traffic. To use my earlier example: a jailbreaking Apple TV guest blog post should be on an Apple specific site and an Apple TV 3 site would be even better.
Guest blogging isn’t dead it is just that you need to be smarter about how you do it.
Social media has come a long way since the early days of AOL chat rooms and online web forums. We have watched the social media tide wash in Myspace, Facebook and Twitter. We have photo related social media sites like Instagram, Tumblr and Imgur now as well. We use these social media sites as a way to communicate with each other, learn about the world around us and to share common life experiences with friends and strangers alike.
We are at an interesting point in terms of the melding of technology and social media. It is estimated that Facebook has somewhere around 1.11 billion users and Twitter has roughly 218 million. It is common to see multiple posts throughout the day from your friends, family, co-workers or even happenstance acquaintances about any number of random bits of information; picture uploads of what they had for lunch or some silly airing of virtual laundry or another. Our everyday lives are filled with “liking”, “tweeting”, “messaging” and status updates.
An interesting new feature on many social networking sites, but Facebook in particular, is the addition of ads populating on the side columns of your page as well as interspersed throughout your time line. During the early days of these ads sneaking onto my Facebook page I did not give it much thought or really connect the dots as to how Facebook came to know me so well. Sad, I know considering that I am considered an IT professional. It was not until I ran a search for unique and small faced wrist watches for women and stainless steel dive watches with face plate gauges for men that I realized that Facebook was not just a super attentive friend that knew my likes and dislikes. It was something far different than that. My search engine was telling Facebook all of my dirty little Google secrets! Naturally this made me wonder if all of the social media sites I was a member of could see if I Googled about my smelly gym socks and which protein powder would help turn me into the Greek Adonis I was in my mind.
I immediately logged into my Twitter account to see if any of my embarrassing and not so embarrassing web searches were displayed. Thankfully I was able to breathe a sigh of momentary relief. Twitter has yet to jump on the search engine, ad integration train. Where they are unique is with trending, which for now, is as close enough to adding ads. Trending is essentially a tracking and continued spreading of awareness about specific topics of interest. The way Twitter (and now Facebook has jumped on this “trend”) is with the attachment of a hashtag or what us uncool folks used to call a pound sign to the front of the word or phrase that is currently a hot topic.
So it is really safe to say that in todays over saturation of social media that there is very little that we can say or do on our computers or mobile devices that is not tracked or linked to our accounts somehow. Keep this in mind when you are searching and or hashtagging something because you are not the only one that can see this. It has made me think about what I am searching for or pushing a trend for a bit more.
I recently learned of a online electronic HDMI cable affiliate site that formed a partnership with a regional marketing company specializing in SEO and SEM. The name of the company is Apptizo Online. By using their extensive knowledge of SEO and advertising tactics they plan to increase the visibility of the Cable site to potential customers both in the U.S. and internationally. Because of this partnership customers will be able to to find the appropriate cable that will fit their needs for high-def cables completely online.
Being easy to find online through both organic and paid advertising is essential to promoting a successful online business. Apptizo Online will use their knowledgeable staff to help the HDMI cable company attract a broad audience interested in home audio and video across the globe. The site will make it efficient for customers to find the HDMI cable review site on all the major search engines (Google, Bing, Yahoo) leading to great customer satisfaction and potentially more revenue for the site.
Jay Matthews, one of the marketers from Apptizo Online indicated that they were very confident that this project would be a success. He added that people looking for cables in a sea of sites will finally find what they need with the least amount of hassle.
SEO for the cable review site will center around the latest “furry animal” safe tactics and strategies regarding page ranking and online traffic. Getting the site on page 1 of the SERPs is essential for traffic and the resulting revenue. Traffic is almost logarithmic curve as the site ranks higher and higher in search engines. Apptizo Online is designing a customized unique SEO campaign to set the cable site to as much prominence in the search results as possible, putting it in a better position for customers to find it and give the site a larger piece of the total traffic. Keyword research has also been carried out so that the cable site will benefit from the most customers possible. This has the potential to snowball traffic. Once the site hits a tipping point, customers will link to the site and share the site on social sites, pushing the site higher and higher in the search results.
Specifically, Apptizo will use a combination of the following “white hat” tactics -
1. Making sure the site contains quality content. Verifying the content on the cable site is relevant to the end user and appropriate. Enhance thin content pages with more content.
2. Semantically structuring the HTML will help the search engines to understand the content of site.
3. Making sure the Titles and Meta Data are appropriate and black hat tactics have not been deployed, which is very common in Meta data.
4. Verifying effective keyword usage and keyword research – Apptizo will make sure that the keywords are not over used and the keywords used have potential traffic.
5. Getting quality links – This will be achieved by guest posting, outreach programs, social networking and networking with other businesses.
Apptizo Online will be connecting the cable site with their online audience increasing their traffic resulting in increased revenue while satisfying their potential customers. This will be a win-win for everybody involved.
One of the main ways to get your Apple iPhone jailbreaking website up the rankings is to create quality backlinks. I have posted about quality over quantity many times in the past however today I want to focus on a case study of iPhone 5 jailbreaking and look at some common misconceptions around backlinking.
The PR Myth
A lot of users of backlinks check the PR of the sites they are coming from religiously however for jailbreaking an Apple iPhone 5 specific site this is not as important. Essentially quality and long term backlinks are better than links from the latest site to hit PR5.
Many website owners and users talk about the need for PR2 and above however for an Apple iPhone 5 jailbreaking site such as ijailbreak5c then it is the appearance of credibility that matters. Visitors won’t want to click on a jailbreaking link that looks like spam – as they’ll worry it will be harmful to their device – regardless of whether it comes from a PR1 site or a PR7 site. Make your iPhone 5 jailbreaking backlinks natural and if they appear real then the PR of the link becomes less important than many people think.
So the word about Apple iPhone jailbreaking and the latest apps from the Cydia App Store goes viral. That is good, right? Well for some users incoming links need to be from relevant content websites. So in this case they would have to come from Apple or iPhone 5 and jailbreaking specific sites.
This is not the case and, while content relevancy does help for targeted incoming traffic, any site linking to an Apple iPhone 5 jailbreaking and unlocking website will ultimately benefit it. As before, as long as the jailbreaking link appears natural then whether or not it comes from a jailbreaking site or a fishing community whose members use iPhone’s is irrelevant.
How Many Backlinks?
For all sites and not just iPhone 5 jailbreaking services, I get asked about the optimal number of backlinks. In truth this number doesn’t exist.
You could pay a company to create hundreds for you but they will likely be low quality and actually hurt your site with Google. There are actually some apps on the Apple and Cydia App Stores that allow you to track your backlinks and SEO and hundreds of low quality links will not do your jailbreaking site any good. Instead aim to create fewer quality backlinks to link to your iPhone 5 sites and this will reap ranking rewards in the long run.
SEO is full of rumors, misinformation and questions about the future direction of ranking. Hopefully, by using an Apple iPhone 5 jailbreaking service as an example, I have dispelled some backlinking myths and misconceptions here.
Ranking itself is not easy (if it was every user would be doing it) however with proper advice and help when trying to rank an Apple iPhone 5 jailbreaking service getting it up the listings on Google is more straightforward than first thought.
As an as SEO expert I never considered that having an accountant and how important it would be. As my client list has grown over the past years I’ve had the chance to meet many interesting people. One of these people was an accountant. He started to explain to me how necessary hiring an accountant to deal with my financial matters was. He pointed out to me that the same way he hired me to manage his online marketing and to do his keyword research he needed to do the same for his finances.
Hiring an accountant is never easy since there are so many important aspects to consider. I personally had trouble finding the right person for all my needs and requirements, particularly because I was looking for the best accountant that I can find, not any individual who I found had all the certification and accounting experience that made me comfortable.
Since my job orbits around social media and search engine optimization, an accountant was absolutely necessary to prepare my financial statement and keep me up-to-date with my performance and financial future. A bookkeeper would not have been trained enough for my necessities, as he would not have had to have a degree in accounting as an accountant. Moreover, an accountant has access to all information and does much more than a bookkeeper, so I simply started to look for the best candidate.
One of the key components of hiring a good accountant are the stats he can provide. I know that stats are extremely important. My job as an online marketer relies on stats. Let me give you an example I need to track on a daily basis where certain keywords are and how much traffic is coming to a website. Without this information I would be lost and would not be able to do my job correctly. A good financial advisor or accountant would do the same. Keeping track of your daily’s expenses and income is crucial This information would help you optimize your financial future. We all know how important stats are in the online world I just never considered how it applies the finances.
What did I look for to find a good accountant? I first looked for someone with good financial and accounting management skills, since this qualification was mandatory. Being a good accountant means being able to make the difference between success and failure, and this can be done solely by a professional who masters finance and accounting perfectly.
I apparently needed someone to help me handle my budget better. So, with all data recorded to the computer, the accountant should be able to use the financial statement of my company for cash management, form budgeting and other financial decisions. I did not need only financial accounting with skills, so I looked specifically for an individual who was fairly knowledgeable in managerial accounting as well, to help me with everything related to this matter.
I know that hiring SEO expert is one of the most important thing my clients can do for their business. I know that picking the correct keywords and maintaining a social presence can either make or break your business. I never realized that doing my taxes correctly are just as important to me as SEO is for my customer if I don’t file my taxes properly I can end up in the legal nightmare. I would not be able to not be able to move forward until it’s resolved. So how to walk higher an expert that can help me with my tax. I found a CPA, or Certified Public Accountant, was probably my best choice with both managerial and financial accounting skills, who could also provide me with tax preparation. Here is some great info on CPA job description. From now on I think I’m just going to stick with keyword research and leave my taxes to the experts.
Of course, the ultimate criterion that helped me decide on a good accountant was his experience in working with clients.In the same way that I have to help people understand back linking strategies and SEO tactics.I needed someone who was very familiar with everything related to accounting that would help me understand finances and how it would affect me. Thay can simplified things for me, so I did not have to worry regarding the aspects related to this matter anymore. Experienced accountants can tell when something does not work as expected from their experience, so the chances of success get significantly better.
If someone was to ask me, if hiring a good accountant was an overwhelming task. I would say to them that yes it was a little overwhelming, but I hope that by reading this that it would help them in their decision in finding an accountant. There are many individuals out there that claim to be accountants, just like many people claim to be online marketing experts but not all of them have all the required skills for accomplishing this job accurately and satisfactory. If you need more information to help you make a decision or need more information about what the job description of an accountant is.The information I found on this site helped me make the decision in hiring the right person. I have learned through this experience that hiring the right person for the job is important. The same way clients hire me to deal with their IT issues I need to hire someone that can help with my finances.
We all have sites we want to grow. That’s why you’re here, right?! Or, more accurately for some of us, we have communities we want to grow. And a lot of the time, that can be the hardest thing to do. We spend a lot of time on this blog talking about SEO and natural traffic from search engines, but doesn’t it makes sense to start looking elsewhere?
I remember once I heard someone say, “Build your sites for Google, but build your business as if Google could disappear tomorrow.” And that’s a really good lesson. It’s never smart to put all your eggs in one basket in any area of life, and internet marketing isn’t any different.
It just seems logical to try to get traffic from all different kinds of sources, right? In the investment world, that’s called diversification. People do it because they want to reduce their risk, and you can do the very same thing with internet marketing.
What I mean is: you don’t have to rely on Google to get 100% of your traffic. You can get it from lots of other sources, and when you think about expanding your strategy to include other traffic sources, the first natural place to look is social media.
And for good reason! There are plenty of people who have used social media to build massive audiences and make lots and lots of money. And you can do it too! Or at least I think so. I’m still learning, so we’re in the same boat at this point, but the good news is that it doesn’t look as difficult as I originally thought it would be.
I used to think of social media as this weird, mysterious world in which only the younger generations would have any real success. But that couldn’t be further from the truth. In fact, the social media audiences are slowly aging and diversifying, which gives us a great chance to jump in.
Well, those are all the tips I have for now. But, like I said, I’m still learning, so please do help me out in the comments!