If you’ve been researching SEO or actively been working on your website you’ll know that backlinks play a huge role in promoting your website. Google analyzes and uses backlinks to evaluate the authority of a site and also which keywords the site is relevant for. To do so Google is constantly crawling the web to find and analyze all kind of backlinks. The idea behind that is this:
If you have a lot of articles about “dog training” on your website and people find your website and post a link with the anchor text “dog training” then the Google algorithm will come to the conclusion that your website is relevant for “dog training” and therefore rank it high for that term. (more…)
When it comes to SEO, keyword research is without a doubt one of the most important things to get right. If you don’t pay close attention to your keyword research you could end up in one of the following situation.
Keywords are too competitive: Improper keyword research can be the reason why many website owners target keywords that are way too competitive. It is important to carefully analyze your competition for each of the keywords you intend to target and make sure that you will be able to beat them. If the keywords you target are too difficult it will either take a very long time before you see any kind of results or you never reach page one at all. (more…)
It seems as though every other day there is a new “giant slayer” when it comes to killing off the effectiveness of search engine optimization – and sometimes it’s even the search engine optimization changes themselves!
However, if you were to pick just a single “bogeyman” and that has really been touted as the final nail in the coffin for search engine optimization, it would have to be the prevalence and popularity of online video.
Sites like YouTube have exploded in popularity in just the last few years (with hundreds of millions of people logging into that platform each and every month to watch some 4 billion hours of content during that same time span). Combine that with the fact that you can buy YouTube subscribers, buy YouTube views, and buy YouTube comments, all in an effort to increase your popularity when the popularity of your content and you’ll find that there are a ton of people out there looking to say that SEO is dead for good.
And though experts will concede that online video is a critical component for building a business and brand in our modern world, search engine optimization isn’t going anywhere anytime soon. In fact, you’ll probably want to combine search engine optimization efforts and keyword research to create better and better online videos – giving you a kind of “hybrid” solution that could transform your business in the blink of an eye.
People that have been in the search engine optimization world for any amount of time understand that research – and not the “red hot” tactic du jour – is the real backbone of creating high leverage search engine optimization results. This kind of research is the kind of research that puts you right into the heart of a marketplace, providing you with insider information that you simply would not have been able to get otherwise.
And if you know exactly what people are looking for – and what the overwhelming majority of your marketplace is searching for – you’ll be able to create online videos and YouTube marketing efforts that are tailored for of that experience. Sure, you might still want to purchase some cheap YouTube views (or even buy 1 million YouTube views) to speed up the process, but even organic efforts are going to pay big dividends when you’ve created optimized videos.
But the real reason that online video isn’t going to kill search engine optimization anytime soon is that they are performing two very different (and very specific) business functions.
Online video is a means of delivering very specific content to your marketplace, whereas search engine optimization is responsible for driving eyeballs of real people to that content. The two work synergistically and not as opposites, helping each other become more effective if you work on doing both to the best of your abilities.
In today’s modern business environment (with thousands and thousands of competitors already out there and more jumping into the fray every single day) you need to master online video, search engine optimization, and a whole handful of other important modern business practices. Don’t fall for the naysayers and doomsday lovers out there that tell you search engine optimization is going to fall by the wayside because of the popularity of online videos – nothing could be further from the truth.
They both work together to produce stunning results for smart and savvy business owners – and they can produce results for you as well.
Social media is one of the most common and well-used technology today. And I am writing this article so I can send it to my high school friend who is an injury lawyer in Toronto. It’s been a while since we’ve chat, but I hope these tips will help him grow his injury law practice.
Let’s dive right into it! We will begin by using an example where an injury lawyer is handling a case of negligence that resulted in personal injuries. Specifically, this is a case that requires an assessment of negligence by a nanny who caused personal injuries to her ward (the child of her employer). A nanny is criminally liable for negligence resulting in personal injuries if she neglected her ward during the absence of her employer. One way that a child ward could suffer personal injuries is if the nanny keeps herself busy talking on her cell phone while her child ward is left on her own to wander around the house. This kind of negligence can result in severe personal injuries to the child such as when hot liquid accidentally spills on the child in the kitchen. The extent of criminal liability will depend a lot on the age of the child, the instructions given to the nanny, and the circumstances that caused the child to suffer personal injuries.
Social media can be used by citing cases like these in a social media account of an injury law firm. For example, if the personal injury lawyer has a Facebook account, he could always post cases of negligence resulting personal injuries that he has handled in the past. Although the law may prevent him from citing real names and real places where these cases originated, he can still cite the circumstances of the case in general terms. This helps educate his potential clients about how they can pursue cases of negligence that result in personal injuries in their own situations. This benefits the personal injury lawyer by giving him more exposure to the public as more people read his Facebook posts and even share them to their friends and families. Doing so will help him gain more clients without spending much on advertising fees.
Take note that many lawyers only have a license for a specific country or area. This is because the laws for different countries and even cities might differ from those in other places. For example, you will need a personal injury lawyer in Toronto if your case is being tried in a Toronto court. So make sure when you’re looking at social media accounts of lawyers promoting their services, you’re looking at one who is located at where you live. The lawyer is in the best position to determine if he should accept your case or not because his license might not apply in other places or because his expertise might not cover the circumstances of your case. Negligence is also a bit hard to prove, unlike our example above of the nanny where the circumstances are clear-cut and easy to prove. So it’s always a good idea to ask your injury lawyer first if your case is covered by his expertise.
There are numerous benefits to maintaining a social media presence online. From
interacting with your audience to sharing up to date information in real time,
social media is a way to brand yourself and your content to stand out from the
competition. But how do you know that you social media efforts are actually
working? How do you know that your social media presence is actually worth it?
Here are five ways to measure the effectiveness of your social media.
1. Return on Investment
Social media is exactly like any other facet of your business. You need to
gauge whether the time you put into the project is worth the benefits. In other
words, is the return (extra sales) worth the investment (time you put in to
maintaining your social media). ROI is a common financial calculation that
shows whether an investment is worth the effort.
2. Cash Conversion Ratio
CCR commutes how fast you can convert a good or service into cash. Applying
this concept to social media, the cash conversion ratio shows you how quickly
you can covert social media fans (facebook likes, twitter followers, and google
plus people) into paying customers who are willing to reach in their pockets
and pay for your service or product.
3. Inventory Turnover Ratio
This concept is really on applicable to website owners who are selling
products, but the idea can also be applied to service sellers. Inventory
turnover ratio measures how fast you can sell your inventory. Ideally, you’d
like to sell your inventory in 90 days or less. Using social media, you can run
a campaign to promote a specific product. While the promotion is under way, use
the inventory turnover ratio to calculate how successful you are at converting
your social media fans into customers. In other words, calculate how quickly
your inventory is selling because of the sale. Here’s a great article about how
to calculate your inventory turnover ratio:
4. Operating Margin Ratio
Many storeowners are looking to increase their margin on selling products. This
can be difficult for traditional brick and mortal businesses, but social media
can help. If you develop a loyal following, you will be able to promote
products with higher margins and your followers will buy what you recommend.
The operating margin ratio will help track how successful you are at selling
higher margin goods to your social media fans and followers.
5. Financial Ratio Analysis
All of these measures can help increase your sales and social media efforts.
Remember, if you can’t measure your efforts, you will never be able to improve
your website, social media, and sales performance. This last measure really isn’t
a single measurement. Financial ratio analysis is really a set of measurements
that can be used to evaluate your overall business and social media
performance. Important financial ratios like the quick ratio and the return on capital
employed will help you analyze whether or not your social media is really
taking effect. It’s important to looks at the most common financial ratio and
social media metrics. Here are two lists of the most important financial ratios that
can be used on your online business.
When people go to a website they expect to have a site that will run quickly. There are many options that you have from an add-on perspective to improve speed such as page cacheing. A good example of a cached page that improves speed can be seen here. In many instances a website that does not run fast will actually lose business. Consumers have desktops, laptops, smartphones and tablets with faster processors. People don’t want to have to wait for a site to load. This is why speeding up a website is important.
The most common way to speed up a website is by making webpages that load quickly. This means refraining from the heavy volume of graphics that can cause a page to stall and load slower. Many people that visit websites for the first time may only come to the website for a couple of minutes. If they have to wait for the page to load they may not have any interest in returning to the website at a future date to shop. This is why the first impression is so important. Web designers have to be consciously aware of this. They have to make sure that they are building a site that is pleasing to first time visitors that desire speed.
Dedicated Web Hosting:
People that come to websites will usually roam around until they discover what they are looking for. This is another reason that it is so important to have a website that supports a decent amount of bandwidth. People want to navigate from one section of the website to another section quickly. Web designers may need to consider a dedicated web hot that is reliable so that web visitors can navigate throughout the site without issues.
It is always important to make sure that the hosting support is available 24/7. Designers that have had reports about slowness for their website may have to contact the hosting providers about upgrading bandwidth. In some instances developers may have to change their web hosting providers to companies that are more reliable.
There is nothing more frustrating that accessing the home page and not being able to get anywhere else. A site that loads each page slowly may time out some visitors. It the page takes too long to respond the visitors may cancel their session and fail to return to the page.
Web Browser Compatibility:
It easier to make a site in the beginning that is compatible with multiple browsers than it is to attempt to fix a website that isn’t compatible with different browsers. Making a website faster with basic design will ensure that there are fewer problems with viewing. Developers should considering limiting things like Java-based applets because these applets may malfunction or take longer to run on different browsers. When this happens the page may still load, but certain parts of the script may take longer to run. In this case a visitor may fail to actually see the text or navigation that the developer intended for visitors to see. For another example of a good page where page scripting is minimized, check out this site.
The factors above are all things that people must consider for speeding up their websites. These things improve the overall experience of visitors.
Jason Kersten from lazymlmleads.com reminds us to remember the basics. He learned a valuable lesson as he was learning this game of internet marketing and setting up his first site. He thought he was doing everything the right way. He was using the best SEO word-press theme, installed the proper plug-ins, did all the proper on-page SEO, wrote excellent content, used social-media signals, and started using white-hat SEO tactics to get good, relevant, backlinks.
Here is what happened. The page rode the Google roller coaster. One day it was there, the next day it was gone, one day it was on page 3, the next day it was on page 23. Has anyone enjoyed the thrills of riding this roller coaster? Isn’t it so fun?
He figured it just needed time, a continued influx of content (new blog posts), and more and better backlinks. As more time went on most of the blog posts went M.I.A. Talk about frustrating. Was it a Google slap, a friendly punch from Google Panda, or maybe the site just lacked quality and wasn’t worthy of ranking? These are the kinds of things that run through the mind of a rookie online marketer.
Here is the reality. When you have a new site that doesn’t have a ton of relevance, you really have to screw things up in order to catch Googles attention and earn that dreadful Google slap. Not saying it’s out of the realm of possibility, but I would come to that conclusion as a last result.
So what do you do? This actually brings me to the point of this blog post. Here is what Jason did. Now, again, this may seem pretty obvious. This is probably a mistake that only a rookie would make. Jason received the brilliant advice to use Google webmaster tools. Not only will this help flush out any obvious oversights, but it will also put your sight in bed with Google.
Getting in bed with Google is a really good thing. How do you do this? Use all of the Google tools. Set up Google Authorship, hook your Google plus personal and business page up with your site, do Google plus posts and include a link to your site, link your YouTube videos and channel to your site, use Google analytics and webmaster tools. I fell like I am missing something. Oh well, you get the picture.
Back to the story of Jason. Here is the crucial mistake he made. He didn’t have Google webmaster tools hooked up and he hadn’t submitted a site map to Google. Now, he does not have undeniable proof that this is exactly what was holding him back, but the evidence sure seems convincing.
Just 3 days after he submitted his site map to Google and 1 day after it was recognized all of those posts that were riding the roller coaster not only leveled off and maintained their position, but they all moved up the SERPS. He mentioned 2 of his main money posts that were previously hanging out between page 10 and page 15 were now sitting at the top of page 2. Here was the best thing though. His home page started to rank on page 2 for his main money keyword.
Again the only thing that changed was that he hooked up Google webmaster tools and submitted his site map. Of course you pros probably didn’t learn much here, but a little reminder of the basic fundamentals never hurts.
Social Media and Credit Card Campaigns
Social media is one of the best ways to get the word out about a product including financial products. Social media and credit card campaigns are one of the best ways for a credit card to get exposure to literally millions of people. There are several reasons why it works. The most obvious is that the business can easily reach millions of people with very little effort and sometimes very little cost. With a minimal investment the flood gates are opened to millions of computer users homes and friends. There are new social media sites popping up every year with user bases showing incredible growth every day. Those new users instantly become potential leads to any advertiser. Social media and credit card campaigns is the next level up in financial products reaching a wider audience, the younger generation, which has been the hardest generation to market to. When you target ads with the filters available the traffic you drive could convert very well as long as you filter by the people that show the most interest in the product. The demographics of the people that use social media are the most lucrative market for credit cards in Canada, since they are all new applicants.
Typically when people are online using social media outlets they are relaxed, open to new ideas and ready to absorb content. Most people when they are using social media to check out what other people have to say, typically they are in a very receptive state of mind. They are willing to take a look at new products based on what their friends are doing, the more likes or shares a video has the more likely another user is to watch it and thus your cost per lead will go down drastically if you can market in a viral way. Many people that are new to social media appreciate the information that they can find on the sites, since it is so targeted.
Social media and credit card campaigns work because the internet is a shopping mecca, with e-commerce growth at %10-15 percent per year, even more in Latin America and China. There are so many online venues and storefronts to shop at. Credit card offers online work because people are in that frame of mind. They are thinking about how they can make the purchases that they want to make. Shopper’s online use credit cards all the time to make their purchases, they will remember seeing the better offers for interest rates and cash back bonuses etc., on social media. Simple exposure to the credit card as they check their social media accounts will help to increase interest in the card.
Just like other well- known companies credit card companies can benefit by being recognized. Simple exposure to the brand will stick with people and help them to remember the brand when they need a new credit card. Social media is the quickest way to get the word out and to reach as many people as possible.
Seo is very common among all types of niches, but today I am going to focus on seo for gamers and how to apply it effectively. In order for a gaming niche site to succeed, you will need to apply some good on and off page seo. Here are some tips to help you do so.
The first thing you want to do is to find an exact match domain for a game or gaming genre. Then, you will want to buy it via a hosting site. Godaddy or Dreamhost are great options. Once you get your hosting setup, install WordPress and you are good to go.
Next, you will want to provide relevant information for your visitors by targeting the keywords that you have researched. One of the key things that you will want to pay attention to is the competition of the keywords. If you choose a new game that has just been released not too long ago, the odds of ranking it easily with simple on page seo and some backlinks increases. The reason why it is so vital that you choose new games is because the earnings potential is so much higher. I highly suggest that you target at least 5 keywords. 1 will be your long term keyword that you want to rank for. For example, if I want to rank for a game called “Castle Clash”, then the main keyword would be:
1) Castle Clash
2) Castle Clash Guide
3) Castle Clash Heroes
4) Achievements List
5) CC PvP Guide
It would be a very good idea to target the long tail keywords as they will be easier to rank. Initially, you will want to focus your efforts on getting ranked on the long tail keywords. You can do so by using social bookmarking, web 2.0 sites and also your own private network blog if you can afford it. This is the best way to go as it will give you good returns in the long run.
Should your chosen game become extremely popular, you will be able monetize the game with the amount of traffic you are getting using Google Adsense. Although there is also a risk that your chosen game might die out quickly, it is always a good investment to target new games, since all you need is one popular game and you are good to go. I personally made about 10 sites with the above strategy and only 2 of my sites are making money. Let me share with you 2 sites. One is really successful while the other one barely makes anything.
Dragon City Breeding Guide – This site makes a lot of money due to it bringing in a lot of organic traffic by using good keyword research methods.
Castle Clash Heroes – This site has thin content and even with seo included, it will not perform as well in the long run.
In all honesty, content is still king and you will need to provide excellent content in order for your seo to work more effectively. Using the above tips will help you out in your niche building journey.
Recently, I clinched a new client whose requirements were so stringent that I had to use everything in my arsenal to meet them. In simple words, this client owned a dumpster business and wanted quick results. Now, I hear you say that all clients want that with their SEO campaigns but this client was different. He wanted to see 300 percent improvement in his website’s lead generation in a matter of only a week and that was without the use of any seemingly black hat techniques.
These expectations seemed very unrealistic but this client was willing to pay for them as well. So, I took on the project and lo and behold I realized goals that I did not even think possible. Here is a list of what I did on this particular project which resulted in a 300 percent improvement in the dumpster rental business’s leads within 7 working days. The client is so happy without results that he is willing to share his dumpster rental website, Dumpster Rental Zone as a testimonial.
Analyzing Achieved Performance Levels:
The first thing you must focus on if your client has such unrealistic expectations is that you figure out the achieved performance of the website and what those unrealistic expectations mean for you in terms of targets.
In the case described above taking 50 leads a week and converting them to 150, while not being entirely unachievable, was not entirely easy either. In order to find tangible targets, you must ask the client questions and then do your research with his domain name both externally i.e. on the internet and internally i.e. within his domain name.
Increasing Cross Links between Internal Pages:
It is common for websites to lack interconnectivity. This means that individual pages do not link to other pages as much as they should. This is one of the easiest and quickest ways of increasing visitor presence in a domain name and all it entails is for you to go through each page and try to link it to another page within the domain. I did this and saw almost instant results.
Reworking Content within the Domain:
Most websites these days also seem to be limited in terms of the quality of their content even though the established standards seem to be improving gradually. You will find numerous discrepancies and mistakes with the content on your client’s website.
In my case, the discrepancy had to do with the spacing of paragraphs and some typos. I simply outsourced the content work and had decent content within a day. This boosted leads another notch in my opinion.
Improving Coding Through Various Tags:
While organic qualities such as good content and internal cross linkage are important, at the end of the day it will be Google and other similar search engines which will bring in the traffic that will be converted into leads. Therefore, importance must also be given to the things that Google seems to value such as sitemaps, image maps, coding, and tags.
Creating Incoming Links through Authority Domains:
After I completed onsite optimization, I shifted focus to offsite optimization. Working day and night I managed to create enough incoming links from high quality sources to give an almost 75 percent jump to the number of leads being generated. High quality sources here means authority domains which are trusted and respected across the board by the online community.
With the increasing advancements of consumer generated material and peer to peer sharing, content has never been more readily accessible – and none more so than internet videos. They are the among the most shared content on the internet. Think about it, out of the last 10 things that a friend shared with you online, how many were videos?
The landscape of videos has changed rapidly in recent years, thanks to a major advancement in internet accessibility. As a result television, once the solitary medium for viewing videos, is in danger of losing its throne to newer and more accessible mediums such as laptops, smartphones and tablets.
The power consumers have over what, how, when and where to watch means that the interaction between screen and device has become a lot more individual, segmented by factors such as age, lifestyle, gender and life stage.
The one-size-fits-all approach of viewing videos in the living room has long gone, making way for a personalized experience between businesses and consumers. Better yet, the online medium has yet to reach its full potential, with online video watching expected to accelerate as consumers get faster internet speeds and internet enabled devices.
When you consider that not only are people watching videos online for longer and from more devices, combined with the face that YouTube is the worlds’ second largest search engine, the importance of getting on the bandwagon is clear. Opportunities exist for businesses to monetize advertising on mobile phones. This is because mobiles allow a television style ad to generate interest, and the medium of a mobile phone gives consumers the opportunity to perform other actions such as signing up, purchasing or enquiring about a product instantly! Also, the low value of both mobile ads to businesses, mobiles to consumers and internet access costs unlock a whole world of new targeting opportunities.
Consider this: Gen Y are the most socially connected generation and are “on” all the time. They share everything and have an expectation that the services and products they have will interact with their connected lifestyle. The decision is therefore for businesses to decide how and what to provide them that will encourage them to like, share and interact with on a personal and unique level.
The best news is that creating videos is not out of any businesses reach. With a small investment of time and money, videos can be recorded on handheld camcorders, cameras or even mobile phones themselves, and imported into the many different video editing software platforms available, such as Final Cut Pro, Avid Media Composer, Adobe Premier Pro etc. The quality pf the videos can be improved with special effects, such as video light leaks, animation and overlay effects, allowing both large and small businesses to create their own videos to share on a medium destined for accelerated reach and frequency with their consumers.
Quite simply – What we are seeing in internet video now is only the beginning. It’s so important to get your business and yourself into the medium and get involved. It’s only going to get bigger and better. Video’s are more often shared, can have vast SEO impact and when done right, can inspire a better connection and brand recognition with your audience.
Bring it on!
Certified nursing assistants (CNAs) are health practitioners that help patients with healthcare needs, but under the supervision of a registered nurse or a senior health professional. Training to become a CNA is offered by many colleges. Quite a number of these schools provide training within medical facilities. However, all CNAs must sit for an examination before they are allowed to practice fully. However, in your line of service delivery you will certainly need to market yourself and the services you offer. However, you will not do this without putting in place proper mechanisms, such as a website.
Coming up with an appealing website to market your services can be quite challenging. You will need a website that will generate a massive stream of traffic. If you want to increase your presence online, the following are some of the steps to follow. The following tips will drive massive traffic direct into your site, and your services will be exposed to millions of internet users. A number of these users may end up as your future clients.
When it comes to website optimization, practical strategies and tricks can help you considerably. With them, you will surely earn a first page ranking on any search engine. After all, search engine performance will help you to survive online.
To begin with, use Meta and title tags. The world’s major search engines will use Meta descriptions, Meta keywords and title tags to rank and catalog web pages. If you want to boost your online presence, be sure to place title tags right at the top of each page. This will define the general content of your website. Additionally, do not at any time forget to include a Meta keyword tag. This will reveal the most vital keywords for each page to engine spiders. This is one of the simplest website optimization strategies that must not been overlooked. It is the key to getting massive exposure on the Internet.
You can also place your keywords at strategic points throughout your content. Normally, having content that is rich in keywords will perform extremely well in search engines. Technically, ensure you load your critical pages with those vital keywords. This is important for it might be the only page that will be indexed by some of the world’s search engines. If you are not quite sure about the keywords to put in your content, you can use some of the available software such Word Tracker.
Once you have identified those important keywords, place then strategically on your web pages. Ideally, it will be best if you focus largely on critical areas and points that register with any search engine, including bold headings near the top. Keyword proximity is also very beneficial; keep your keywords as close as possible.
Thirdly, if you want to increase your presence on the internet as a CNA, you might want to consider updating your content. This is because good and updated content will surely keep visitors on your site. Besides, they will keep coming back for more. Impressive content is also the key in getting high search engines ranking.